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Media awareness

Understanding the media is the first step to working with this industry.

This three-hour course is an introduction to the world of newspapers and broadcast media and is ideal for new members of a press office or corporate communications team.

We explain the newsroom environment: how it works, the roles and responsibilities of journalists and the pressures and deadlines they face.

It will give you an understanding of how best to arouse journalists’ interest in your story and work with them more effectively.

This 3-hour course for up to 15 people aims to:

  • Provide an insight into the journalist's working day

  • Demonstrate the journey of a story to the printed/online page or TV screen

  • Show how you can best interact with the journalist

  • Teach the rules of engagement

  • Give insight into the sources of news and what news is

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Crisis media training

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