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Media awareness
Understanding the media is the first step to working with this industry.
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This three-hour course is an introduction to the world of newspapers and broadcast media and is ideal for new members of a press office or corporate communications team.
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We explain the newsroom environment: how it works, the roles and responsibilities of journalists and the pressures and deadlines they face.
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It will give you an understanding of how best to arouse journalists’ interest in your story and work with them more effectively.
This 3-hour course for up to 15 people aims to:
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Provide an insight into the journalist's working day
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Demonstrate the journey of a story to the printed/online page or TV screen
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Show how you can best interact with the journalist
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Teach the rules of engagement
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Give insight into the sources of news and what news is
Crisis media training
A team that has rehearsed the pressures of handling the media in a crisis situation is better equipped to cope with a real event. Our courses are tailor-made to suit your business using a realistic scenario. We follow the first rumblings of a breaking news story through to a full media frenzy. Learn more
Press release writing skills
This full-day course, for up to eight people, is for everyone joining a press office or corporate communications team. Learn more
Social media
How do you get on top of an issue in a timely and responsible way whilst staying true to your obligations to clients, partners and shareholders? Our half or full-day workshops will help you get to grips with the risks and opportunities of engaging in social media. Learn more
Messaging workshops
This is a creative and visual half or full-day workshop that helps you devise your company’s core messages and vocabulary and then tests the language in a media situation. Learn more