Press release writing skills
Press releases are often the first contact a journalist has with your company or organisation. Your efforts to attract their attention will be more effective if you can communicate in their language.
This half-day course, for up to eight people, is for everyone joining a press office or corporate communications team.
We provide an understanding of:
What makes a story
The different audiences
The best way to deliver you news - including the use of email
How to write your press release to attract the journalists’ attention
Selling your story with a great headline
Basic grammar and punctuation
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