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Press release writing skills

Press releases are often the first contact a journalist has with your company or organisation. Your efforts to attract their attention will be more effective if you can communicate in their language.

This half-day course, for up to eight people, is for everyone joining a press office or corporate communications team.


We provide an understanding of:

  • What makes a story

  • The different audiences

  • The best way to deliver you news - including the use of email

  • How to write your press release to attract the journalists’ attention

  • Selling your story with a great headline

  • Basic grammar and punctuation


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