Home  >  Services  >  Media training  >  Press release writing skills

Press release writing skills

Press releases are often the first contact a journalist has with your company or organisation. Your efforts to attract their attention will be more effective if you can communicate in their language.

This half-day course, for up to eight people, is for everyone joining a press office or corporate communications team.

 

We provide an understanding of:

  • What makes a story

  • The different audiences

  • The best way to deliver you news - including the use of email

  • How to write your press release to attract the journalists’ attention

  • Selling your story with a great headline

  • Basic grammar and punctuation

A.SMY_Gillingwater1257.jpg

More media training services

Media awareness

Understanding the media is the first step to working with this industry.

This three-hour course is an introduction to the world of newspapers and broadcast media and is ideal for new members of a press office or corporate communications team. Learn more

Social media

How do you get on top of an issue in a timely and responsible way whilst staying true to your obligations to clients, partners and shareholders? Our half or full-day workshops will help you get to grips with the risks and opportunities of engaging in social media. Learn more

Crisis media training

A team that has rehearsed the pressures of handling the media in a crisis situation is better equipped to cope with a real event. Our courses are tailor-made to suit your business using a realistic scenario. We follow the first rumblings of a breaking news story through to a full media frenzy. Learn more

Messaging workshops

This is a creative and visual half or full-day workshop that helps you devise your company’s core messages and vocabulary and then tests the language in a media situation. Learn more