The age of the blogosphere presents corporate communications strategists with their most difficult challenge in a generation. The Twitter-literate critic or the campaigning blogger can reach a mass audience and seize control of the story before most businesses can coordinate the right response.
How do you get on top of an issue in a timely and responsible way whilst staying true to your obligations to clients, partners and shareholders? Our half or full-day workshops will help you get to grips with the risks and opportunities of engaging in social media. We concentrate on how it can be embraced as part of a consistent communications strategy and how social media can help boost your business and your message.
This half or full-day workshop will help you:
Get to grips with the risks and opportunities of engaging in social media
Focus on how social media can be embraced as part of a consistent communications strategy
Demonstrate how social media can help boost your business and your message
Understand the basic requirements of dealing with social media in a crisis situation
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